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Infrastructure for Fluid Creators

Where flow
becomes possible.

STROOM is building the tools, systems, and software that a generation of fluid artists have never had — and always needed.

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A Message from the Founder

Why STROOM. Why now. Why this matters.

Carol Sepulveda
Founder · STROOM LLC
2:18
The Belief
Creativity is not a luxury.
It is a fundamental
part of what makes us human.

Flow is one of the most meaningful human experiences available to us. The state where attention deepens, curiosity expands, and the boundaries between thinking and creating begin to disappear.

Millions of fluid artists — from first-time creators to seasoned professionals — enter this practice with passion and leave with friction. Improvised setups. Ruined work. Lost sessions. The tools don't exist.

Until now.

STROOM fluid art — finished work
Fluid art — dark geological pour

"The practice already exists. It only needs infrastructure."

Fluid art macro detail — copper and rose
The Problem

A $650M market building on improvisation.

  • Canvases slide, slip and tip mid-pour — ruining hours of work with no solution on the market
  • Blue tape, cardboard scraps, and prayer replace purpose-built tools
  • No standardized workflow — every artist reinvents from scratch every session
  • Recipe tracking is scattered across notes apps, paper scraps, memory
  • The one known competitor uses a hardware-screw approach — not human-centered, not designed for the practice
$650M
Fluid art supply
market (US)
43M+
Fluid art content
views monthly
0
Purpose-built
tool brands
The Solution

Three products.
One ecosystem.

STROOM's first three products address the most critical points of friction in the fluid art workflow — canvas stabilization, paint containment, and session management. Each is the foundation of a growing ecosystem built on human-centered design and patented innovation.

01
Pivot Stands
$27 · Set of 4 · Provisional Patent Filed

Corner-engaging jaw tab slots into the natural gap between canvas fabric and stretcher bar at the mitered corner. Pivoting handle accommodates varying hand sizes and dexterity. Rounded dome base allows omnidirectional tilt. HDPE/PP injection molded. Non-adherent surface.

Core Innovation
02
Pour Tacks
$11.99 · Pack of 4 · Provisional Patent Filed

Companion accessory to Pivot Stands. Same non-adherent coating. Secures canvas during the pour without adhesive residue or canvas damage. Designed for the moments between lifts and tilts — when stillness is everything.

Companion Product
03
Pour Pads
$9.99 Single · $24.99 Three-Pack

SMS nonwoven rolls with flame-resistant, low-tack PSA backing. Used as four perimeter strips around an elevated canvas rather than a flat underlayer. Catches drips, protects surfaces, eliminates the blue-tape improvisation entirely.

Consumable · Repeat Revenue
The Software Moat

STROOM Studio
App

Launching simultaneously with the first two hardware products. The STROOM Studio App is the session management and recipe platform fluid artists have never had — and the lock-in that makes every STROOM customer sticky for life.

Six integrated modules. Voice dictation. Photo and video attachment. Recipe archives. Designed for the studio, built for the pour.

Calculator
Paint volume + medium ratios by canvas size
Layer Planner
Sequence, timing, and dry time tracking
Color Mix
Custom palette builder with ratio memory
Project Library
Archive every session — photo, video, notes
Batch Bases
Pre-mix planning for high-volume sessions
Mediums Guide
Reference library for all medium types
Calculator
Layer Planner
Library
Mix
Canvas size
24 × 36"
Base medium
Floetrol 60%
Total paint volume
380 ml
Colors planned
7 layers
Estimated dry time
48–72 hrs
Session saved to library
✓ Archived
Free
$0
3 projects
Pro
$4.99/mo
Unlimited
Studio
$6.99/mo
+ Team
Why Now

The market is ready.
The infrastructure is not.

The community is organized, passionate, and actively spending. The category leader doesn't exist yet.

$650M
US Fluid Art
Supply Market
43M+
Monthly Content
Views (YouTube)
9.3×
LTV:CAC
Year 1
M18
Projected
Break-Even
Defensibility

Four moats.
One ecosystem.

STROOM is not a product company. It is an infrastructure platform — designed from day one to compound defensibility across hardware, software, methodology, and community.

Patent Portfolio
IP Protection

Provisional patent filed covering Pivot Stands and Pour Tacks with 23 claims. Every future STROOM product independently patented. First-mover advantage locked in before first sale.

HCD Methodology
Design Moat

Founded and designed by a practicing fluid artist with five-discipline expertise — design, construction, entrepreneurship, operations, and the practice itself. Impossible to replicate without living inside the community.

Software Platform
Software Moat

The STROOM Studio App creates session history, recipe archives, and workflow data that becomes irreplaceable to every subscriber. Once a creator's library lives in STROOM, they don't leave.

Creator Network
Ecosystem Lock-In

30–50 creator seeding partners at launch generate authentic content, community trust, and a UGC library that compounds with zero marginal cost. The community becomes the marketing engine.

Paint dripping from canvas edge — the STROOM moment
The Numbers

Conservative. Compounding. Clear.

Five-year model built bottoms-up from unit economics. Available in full on request.

Revenue Stream Y1 Y2 Y3 Y5
Pivot Stands $27K $81K $135K $648K
Pour Tacks $12K $48K $80K $420K
Pour Pads (consumable) $18K $72K $120K $630K
STROOM Studio App $8K $30K $70K $480K
Experiential / Workshops — $12K $40K $420K
Total Revenue $65K $243K $445K $2.6M
Blended Gross Margin
54%
Hardware average. App margin approaches 90% at scale.
Customer Acquisition Cost
$35
Implied from Year 1 GTM budget across 5 channels.
LTV Year 1
$326
Hardware $54 + consumables $240/yr + app $32.
Break-Even
Month 18
Consumable + app revenue compounds against declining one-time launch costs.
Carol Sepulveda — Founder, STROOM LLC
The Architect
Carol Sepulveda
Founder · STROOM LLC
"I didn't build STROOM because I saw a gap in a market. I built it because I was standing in the gap, every session, wondering why no one had solved this yet."

Carol Sepulveda is a practicing fluid artist, designer, builder, and entrepreneur who founded STROOM LLC after years of working at the intersection of creative practice and systems thinking.

Her five-discipline background — design, construction, entrepreneurship, operations, and fluid art — gives STROOM something no outside observer could replicate: a founder who has lived every friction point the products are built to solve. She has poured on hundreds of canvases. She has improvised every workaround. She built STROOM because the tools didn't exist, and she was the one who could make them.

Currently completing a BFA in Interior Architecture & Design at the Academy of Art University, San Francisco — three courses from completion.

Design Construction Entrepreneurship Operations Fluid Art
The Opportunity
$300K
Seed Round · STROOM LLC · 2026
30%
Product Development
Pivot Stands manufacturing · Patent filings · Pour Tacks + Pour Pads tooling and first production runs
20%
Brand Identity + Launch
Full visual identity system · Packaging · Website · Launch content production
18%
Marketing — Year 1
Creator seeding · YouTube + Meta ads · Retreat sponsorships · Content production
17%
App Development (Mobile)
iOS build via Capacitor · App Store submission · Pro tier infrastructure
10%
Operations & Legal
IP filings · Business systems · Inventory management infrastructure
5%
Working Capital
Runway · Contingency · Team
34+
Months runway
M18
Break-even
$2.6M
Year 5 revenue
23
Patent claims filed
Ask Anything

Questions about STROOM?

Ask below. This assistant is trained on STROOM's full investor documentation — financial model, product specs, competitive analysis, and more.

What makes Pivot Stands different?
Competitive defensibility
Unit economics
Go-to-market
App monetization
Due Diligence

Everything you need to evaluate STROOM.

Download the investor deck and operating budget directly. To request the full financial model with unit economics and assumptions, use the button below — we'll be in touch within 24 hours.

PDF
Investor Deck

Full brand thesis, product overview, market sizing, competitive analysis, financials, and the ask. 23 slides.

Download PDF
XLSX
Startup & Operating Budget

Month-by-month Year 1 operating budget, startup cost breakdown, and 34-month runway analysis. Full assumptions included.

Download Excel
By Request
Full Financial Model

Complete 5-year model with unit economics, product-level P&L, customer growth assumptions, app subscription model, and sourced citations. Shared directly after introduction.

Next Steps

Ready to build
the infrastructure
of flow?

STROOM is raising a $300K seed round to bring the first three products to market and launch the STROOM Studio App. The provisional patent is filed. The community is waiting. The work has already begun.

Request a Meeting hello@stroomstudio.co · stroomstudio.co